Brand Identity
Art Direction | Design | Creative Ideation
The objective is to develop a new identity for the Ledbury Estate that supports the sales of the private units, while also considering a community engagement strategy to maintain the support of local residents during the sales period and beyond. Alongside this, a well-planned launch strategy is needed to build a strong and engaged database ahead of the release. Additionally, it's important to think carefully about how the district heating system can be positively framed to prospective buyers, highlighting its benefits as part of the overall value proposition.
