LA PERLA
Concept | Design | UX
For this project, I wanted to bring La Perla’s powerful new direction to life online - one that felt confident, modern, and effortlessly elegant. The campaign featuring Kendall Jenner was a key starting point; it carried such a strong message of feminine strength and sensuality. I built a clean, sleek look that gave the imagery room to breathe and really shine. The layout is simple and intuitive, with delicate typography and subtle design details that nod to the brand’s luxury roots. The goal was to create a digital space that felt as considered and elevated as the La Perla woman herself.
