Social E-Commerce Assets
Art Direction | Design | Creative Ideation
To drive consumer engagement and conversion across Beam Suntory’s diverse portfolio of premium spirits, I developed a suite of strategic social commerce assets that were both brand-led and performance-oriented. The aim was to align visual storytelling with seamless purchase pathways, boosting product awareness and click-through rates on retailer platforms.
Basil Hayden
A refined, small-batch bourbon that required a sophisticated, minimalist design approach. I focused on clean, elevated layouts and subtle textures that mirrored the brand’s craftsmanship and appealed to an aspirational audience.
Kilbeggan & Connemara
Both rich in Irish heritage, these brands demanded authenticity and storytelling. I used earthy tones, traditional motifs, and warm lighting to reflect their provenance, while ensuring the assets remained clear and shoppable in fast-scrolling environments.
Jim Beam
With its broad appeal and all-American roots, I created bold, high-contrast visuals and typographic treatments that cut through noise and spoke to a more mainstream audience. This included dynamic compositions that highlighted product variants and RTDs.
Sauza
A vibrant tequila brand, requiring fresh, summer-led lifestyle imagery and lively colour palettes to evoke spontaneity and fun. The visuals were optimised for mobile-first engagement while heroing the bottle design and key usage moments.
All assets were designed with multi-platform adaptability, localisation requirements, and retailer specifications in mind. My focus was not only on aesthetic appeal, but also on conversion-optimised layout principles - strong CTA placement, clear product hierarchy, and mobile responsiveness.
Ultimately, these assets helped Beam Suntory's e-commerce partners enhance visibility and sales across digital retail channels, while maintaining consistency with each brand’s global identity.
